Ayo Ogun-McCants is the founder of Soultanicals. As a teenager, she spent a lot of time experimenting with natural DIY beauty treatments. With this passion, she decided to launch her own collection of natural, toxin-free products in November 2012. In less than 3 years, the hand-made brand has become a hit amongst naturalistas and YouTube bloggers alike. Ayo describes Soultanicals as an Afro-vegan and soul-lovin’ brand that speaks to the beauty conscious, self-loving and playful spirits who like to stand out from the crowd. The packaging design and the unique blend of organic, plant-based, herbal and African botanical ingredients, is truly a testimony to what Soultanicals is all about.