"Natural Ingredients for Natural Hair Care" is the focus of OBIA Natural Hair Care. The mission of OBIA Natural Hair Care is to produce pH balanced, non-toxic, herbal-based hair care products for natural hair. Their eco-friendly line of hair care products work in all hair textures and this is attributed to the fact that our products are science-based. The products are pH balanced for naturally curly hair, but they also work in transitioning and/or relaxed hair textures. Their brand strives to serve customers who not only care about the way their hair looks and feels, but also about the knowledge of hair maintenance and hair management.