As I Am® products were born out of a well-thought out, deliberate and caring process. Dr. Ali N. Syed, a master hair care chemist and entrepreneur, began to hear it more and more as he traveled the world. Women of color, with naturally coily and curly hair textures, asked him, "What products do you have for my hair?"; "What, from your product lines, should I use…could I use… to style and care for it?"
Without hesitation, Dr. Syed and his highly experienced team of R&D chemists enthusiastically began to formulate products, from cleansers… to moisturizers… to curl definers. It was a wonderful thing. But, not so fast! It took no less than a dozen professional hair care chemists, at least 10 professional hairstylists; countless happy "testers" and the community at large; hundreds of research & development hours and hundreds of thousands of investment dollars to make the vision a reality. It was all so worth it, because it culminated in the birth of a wonderful array of products, aptly brand-named "As I Am".
The As I Am® brand is a separate and distinct enterprise, which markets unique and exclusively-formulated products. As I Am wants to give their customers, who primarily care for and style their own hair at home, the time and specialized attention they deserve. At the same time, their mission is to provide the very best products, education and customer service to each and every person who purchases their products.